Culture of prevention
and communication
Dissemination and Communication
Knowledge is a fundamental weapon to beat cancer, and AIRC knows it well. Over the years, we have been increasingly communicating the results achieved by research, as soon as laboratories made new data available.
AIRC’s communication activities include the dissemination of scientific results and awareness-raising projects focused on prevention, as well as the promotion of fundraising campaigns and schools projects, both through our own channels and with the essential support of the media.
Central to this strategy is Fondamentale magazine, our voice in the homes of supporters and one of the most authoritative Italian publications in the field of oncology.
Online presence
For many years, AIRC has been committed to strengthening the relationship with donors and engaging with a younger demographic through digital channels.
New technologies allow us to target a wider audience and increase the effectiveness of our communication efforts.
* unique visitors represent the number of visitors counted once for the period 1 January to 31 December 2023.
** as of 31 December 2023.
Media Communication
In addition to supporting the progress of oncological research by financing projects of excellence, AIRC is committed every day in disseminating scientific information through its channels and with the essential support of the media.
The future of research starts from the classroom
We need the help of everybody to make cancer more and more treatable, and schools are undoubtedly a privileged place in which to build this awareness.
AIRC has long had an intense collaboration with schools, from preschool up to secondary schools, with the aim of bringing children closer to science and the world of cancer research, working together on topics such as solidarity and active citizenship.
In order to further expand our audience, over the last few years we have increased our presence in major scientific dissemination festivals.
I numeri di AIRC nelle scuole
AIRCampus: the university project goes on
Knowledge, innovation, passion, a good cause, future: these are some of the values that guide the work of AIRC researchers, who are relentlessly at work in our country's laboratories.
The same principles inspired AIRCampus, a project launched in 2016 to let AIRC meet up with Italian university students: together, for the future of research.
The goal of AIRCampus is to introduce the students to the work of AIRC, its mission and its values, spreading awareness of the “cancer problem” while familiarising the students with the world of volunteering. Together with AIRC, the universities organised moments of in-depth classroom analysis on issues related to AIRC’s activity that pertain, at the same time, to the various courses of study.
With the consent of professors, AIRC involved other professionals (including researchers, journalists, communication and non-profit experts) who met the students in class and discussed topics connected to their study plans, giving all students the opportunity to delve into subjects that kindle their interest.
For the academic year 2022/2023, AIRCampus was hosted by the universities of Padua, Pavia, Ferrara, Messina, Federico II in Naples, Cagliari, Uninsubria and Unical.
In the academic year 2020/2021 the students of the universities involved in the project were administered an assessment questionnaire of the activities that were carried out during the year.
We received 1,265 complete questionnaires and over 90% of the interviewees stated that the proposed contents were clear, interesting and useful for their education.